Sleep Toniq
Sleep Toniq is an early-stage natural bedtime drink, backed by The Prince's Trust, sold direct to customers online.
Overview
We built the store on Shopify around a single product. It sells as a one-off in three pack sizes or on subscription, with a free trial box to bring new customers in, supported by pages that explain what the drink is and how it works.
Strategy
Sleep Toniq is a new kind of product, so the site has to introduce it as well as sell it. We built the product page to answer a first-time buyer in order, opening with the better night they are after, then dealing with the practical questions of taste and effect before the reviews do the reassuring. The subscription was framed around how people actually drink it, so a single purchase has a natural path into a repeat order.
Impact
The store does the explaining the founder would otherwise do by hand, and the trial box gives a low-risk way to try something unfamiliar. The subscription turns first orders into repeat custom, which is where a brand at this stage builds its base.
