Great hospitality starts with your website.
Spilt Milk is a solo studio based in East London, founded by Hugo Malir in 2024. We design and build websites and brands for hospitality businesses across the UK and Europe.
Meet the founder.
I started working in pubs and restaurants at 18 and kept at it through school and university. After graduating I spent two and a half years at a SaaS company before opening Spilt Milk in 2024.
I started the studio because most hospitality websites are built by people who've never worked a service. They miss the things that only matter if you've done the job: that the menu needs to be easily accessible, that private dining inquiries can die in inboxes if a system isn't in place, that the booking widget isn't the whole website, and that the homepage has three jobs and one of them is "tell me whether to come tonight".
The studio is just me. We don't run a team. Photography and occasional copywriting are commissioned per project; everything else is in-house. This means you only deal with me from our initial call, all the way to the website going live. I am your always accessible, single point of contact.
I look forward to working with you.
Hugo Malir
Founder & Managing Director
Our proudest
achievements so far.
500+
Private dining covers booked in the
first week post-launch on a single project.
Doubled
The website traffic for one client
in the 6 months since their launch.
Between an agency
and a freelancer.
Most web work for hospitality goes to one of two places: a larger agency that bills monthly and layers projects across account managers, junior designers and project managers; or a freelancer working alone on a single discipline.
Spilt Milk sits between the two. We take on full projects (strategy, brand, copy, design, build and ongoing support) but operate as a solo studio, with project-based pricing rather than a retainer. You work directly with Hugo from the first call through to launch.