Classic re-design for a small, brand-focused pizza chain.
Industry
Hospitality
Platform
Wordpress, Woocommerce
Brief
Create a new website for a small chain of in-pub pizzerias with e-commerce functionality.
Overview
Papi’s Munchies hired us to create a new, refreshed website for their small chain of pub-based pizzerias. They needed a different built in menu and site information displayed for all of their sites, with the website designed in a way that would allow them to easily expand in the future. They also required e-commerce functionality to allow them to sell print-to-order merch to their customers.
Strategy
We built this website on Wordpress, as we needed a reliable CRM to operate the Menu and Locations functionality on the site to allow it to be expanded by the client. We also implemented the WooCommerce plug-in to handle the e-commerce side of the site, as this is designed to work seamlessly with Wordpress. Papi’s Munchies came to us with a bank of high quality brand assets and a full brand guide, and so we adhered closely to this when creating their site so that it matched the rest of their marketing strategy.
Impact
50% increase in monthly website traffic compared to the old website.
Much cleaner, clearer design compared to the previous site.
