Papi’s Munchies
Papi's Munchies is an East London pizza brand with its first site in Leytonstone and a second opening in Forest Gate.
Overview
Papi's runs on WordPress with WooCommerce, so customers order online directly. The site carries the full menu, sells through an online shop, lists events through Eventbrite, and gives each location its own page, with the second already set up as it comes online.
Strategy
Papi's has a clear, unfussy personality, caught by its own line, not pretentious just delicious, so the site had to keep that tone while doing the practical work of taking orders. We led with the food and the sourcing, because that is what the brand competes on, and built the location pages to scale as new sites open. Online ordering runs through the site itself, so customers stay with Papi's and the brand keeps the relationship.
Impact
Papi’s has a website that matches its personality and is built to grow with the brand. Customers order directly and find their nearest site, and the structure is ready for each new opening.
